Angielskie nazwy zawodów w języku rosyjskich mass mediów

Abstract

The author of the paper deals with names of occupations and specializations borrowed from English into modern Russian language. Analysed material was selected from vacancy announcement on Russian web-sides. The main purpose of the article was to describe reasons of dynamic process of lexical borrowing, to indicate lexical-semantic group dominated by searched loanwords and to identify the level of their assimilation. The research has shown that the largest number of English names of professions is observed in economy, marketing, information technology, show business, public service, etc. New loanwords come into Russian mainly under the influence of linguistic fashion and result from the need to define a new referent.