Персуазия, манипуляция и религиозный язык: теоретический аспект

Abstract

This article is an attempt at a theolinguistic description of such concepts as manipulation, persuasia, and religious language. The author focuses primarily on the theoretical aspect of the stated problem. In the first part of the work, such concepts as manipulation, persuasia and speech influence are analyzed. Their hierarchy is being organized and it is concluded that persuasia and manipulation, when considered in “pure form” is the polar form of speech influence, different in means of achieving the goal: if persuasia is an open speech influence, suggesting a deliberate choice by the recipient, speech influence with the sign “+”, then the manipulation is speech influence, often using hidden mechanisms with the aim of achieving a result, do not necessarily coincident with the interests of the recipient, speech influence with the sign “–”. The second part of the work describes the religious language and its functions. Special attention is paid to the instrumental function – the function of using langu age as a means to achieve certain goals. Attention is drawn to the fact that the use of the form and content of religious language not only opens the way for various kinds of manipulations with language and with the help of language, but also for persuasia: the transfer of relevant knowledge, the formation of beliefs, ideas about true values.