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Tytuł: Model of innovation processused by the enterprises of the confectionery industry in Poland
Autorzy: Karpińska, Kinga
Słowa kluczowe: innovation process
innovation process models
confectionery industry
Data wydania: 2018
Data dodania: 9-sty-2019
Wydawca: Wydawnictwo Uniwersytetu w Białymstoku
Źródło: Optimum. Economic Studies, Nr 3(93) 2018, s. 253-264
Abstrakt: Goal – Identification of actions which make up innovative processes in confectionery enterprises. Research methodology – The entities selected for the study fulfill two criteria: they are Polish enterprises operating in the confectionery industry (entities with dominant equity, with headquarters in Poland) and have market shares of at least 5% (measured by the value of sales revenues in 2017 at the minimum level of PLN 100 million). All the companies which met the above criteria were identified; then ten enterprises were chosen from that group. The research was carried out with the help of a survey questionnaire. Score – Innovative processes usually begin with research on consumer needs, which indicates the use of a demand innovation model. Furthermore, the more actions an innovative process comprises, the less willingly it is used by enterprises. Originality/Value – The paper has a cognitive value of the innovation process models used by confectionery enterprises. The author proposes a modification to the current model.
Afiliacja: Faculty of Economics and Management, University of Bialystok
E-mail: k.karpinska@uwb.edu.pl
URI: http://hdl.handle.net/11320/7376
DOI: 10.15290/oes.2018.03.93.20
ISSN: 1506-7637
metadata.dc.identifier.orcid: 0000-0002-3150-8339
Typ Dokumentu: Article
Występuje w kolekcji(ach):Artykuły naukowe (WEiF)
Optimum. Economic Studies, 2018, nr 3(93)

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