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http://hdl.handle.net/11320/7376
Tytuł: | Model of innovation processused by the enterprises of the confectionery industry in Poland |
Autorzy: | Karpińska, Kinga |
Słowa kluczowe: | innovation process innovation process models confectionery industry |
Data wydania: | 2018 |
Data dodania: | 9-sty-2019 |
Wydawca: | Wydawnictwo Uniwersytetu w Białymstoku |
Źródło: | Optimum. Economic Studies, Nr 3(93) 2018, s. 253-264 |
Abstrakt: | Goal – Identification of actions which make up innovative processes in confectionery enterprises. Research methodology – The entities selected for the study fulfill two criteria: they are Polish enterprises operating in the confectionery industry (entities with dominant equity, with headquarters in Poland) and have market shares of at least 5% (measured by the value of sales revenues in 2017 at the minimum level of PLN 100 million). All the companies which met the above criteria were identified; then ten enterprises were chosen from that group. The research was carried out with the help of a survey questionnaire. Score – Innovative processes usually begin with research on consumer needs, which indicates the use of a demand innovation model. Furthermore, the more actions an innovative process comprises, the less willingly it is used by enterprises. Originality/Value – The paper has a cognitive value of the innovation process models used by confectionery enterprises. The author proposes a modification to the current model. |
Afiliacja: | Faculty of Economics and Management, University of Bialystok |
E-mail: | k.karpinska@uwb.edu.pl |
URI: | http://hdl.handle.net/11320/7376 |
DOI: | 10.15290/oes.2018.03.93.20 |
ISSN: | 1506-7637 |
metadata.dc.identifier.orcid: | 0000-0002-3150-8339 |
Typ Dokumentu: | Article |
Występuje w kolekcji(ach): | Artykuły naukowe (WEiF) Optimum. Economic Studies, 2018, nr 3(93) |
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Optimum_3_2018_K_Karpinska_Model_of_innovation_processused.pdf | 214,63 kB | Adobe PDF | Otwórz |
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