„Dwa szybkie żubry”. Masowa kultura wizualna i koncepcja animal symbolicum Ernsta Cassirera

Abstract

This paper focuses on a contemporary phenomenon of visual mass culture consisting of signs and pictures expressing technical information and marketing communications. Such signs and pictures shape the environment of the modern man. One can notice them on highways, streets, in the city space, malls, stores, bars, airports and train stations. These signs and pictures are also mass produced items and can be considered as architecture represented by designs of easily recognizable buildings like McDonald's bars and IKEA department stores. Signs and pictures which are a subject matter of this paper have a technical and at the same time artistic character. This text is an attempt to see them in the context of the theory of culture by Ernst Cassirer and his concept of animal symbolicum.