Marketing Barriers to E-Health in The Podlaskie Province

Abstract

The article undertakes the problem of a marketing scope of e-health, combined with the use of ICT in the health care system. The study focuses on the needs of patients - the main consumers of medical services. The purpose of the article is to identify marketing barriers to e-health services from the perspective of patients and the medical community. To analyze the problem an example of the Podlaskie Province was used.