Marketing Barriers to E-Health in The Podlaskie Province

Pole DC	Wartość	Język
dc.contributor.author	Widelska, Urszula	-
dc.date.accessioned	2014-12-12T08:54:46Z	-
dc.date.available	2014-12-12T08:54:46Z	-
dc.date.issued	2013	-
dc.identifier.citation	Optimum. Studia ekonomiczne, Nr 5 (65) 2013, s. 116-125	pl
dc.identifier.issn	1506-7637	-
dc.identifier.uri	http://hdl.handle.net/11320/2198	-
dc.description.abstract	The article undertakes the problem of a marketing scope of e-health, combined with the use of ICT in the health care system. The study focuses on the needs of patients - the main consumers of medical services. The purpose of the article is to identify marketing barriers to e-health services from the perspective of patients and the medical community. To analyze the problem an example of the Podlaskie Province was used.	pl
dc.language.iso	en	pl
dc.publisher	Wydawnictwo Uniwersytetu w Białymstoku	pl
dc.subject	e-health	pl
dc.subject	marketing	pl
dc.subject	Podlaskie Province	pl
dc.title	Marketing Barriers to E-Health in The Podlaskie Province	pl
dc.type	Article	pl
dc.identifier.doi	10.15290/ose.2013.05.65.09	-
dc.description.Email	widelskau@wp.pl	pl
dc.description.Affiliation	Urszula Widelska, Ph.D. – Faculty of Management, Bialystok University of Technology	pl
dc.description.number	5(65)	pl
dc.description.firstpage	116	pl
dc.description.lastpage	125	pl
dc.identifier.citation2	Optimum. Studia ekonomiczne	pl
Występuje w kolekcji(ach):	Optimum. Studia Ekonomiczne, 2013, nr 5(65)

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