Autopromocja współczesnych polityków – językowe i pozajęzykowe mechanizmy na wybranych przykładach

Abstract

Self-promotion is one of the five components of what A. Kacpercyk calls tactical self-presentation. For self-presentation, people active on the political scene use, alongside other methods, their own specific language variant, as do groups such as students or criminals. The article contains a concise presentation of the basic self-promotion strategies used by modern politicians: staged displays of competence, declarations of competence, competence props, making excuses, emphasising obstacles.