Res immobiles – o nazwach krajowych biur nieruchomości

Abstract

The focal issue of this article are contemporary names (over 4 thousand) of real estate offices from whole Poland. The purpose of this study is to represent existent nomination patterns and characterizing tendencies, which dominate in branding, also showing naming mechanism typical of this species. From the word-formative perspective, one can observe that considering linguistic economy and pragmatic attitude, often in usage functioning only chrematonym. In the analyzed data multiple chrematonymes appeared too, which had three elements in the optional configuration, so in various collocation: 1. chrematonym, 2. description and 3. owner’s name with surname. The majority of real estate offices names has a pragmatic character.