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http://hdl.handle.net/11320/9826
Tytuł: | Glokalizacja. Próba kulturowej definicji zjawiska |
Inne tytuły: | Glocalisation. An attempt at cultural definition |
Autorzy: | Strawińska, Anetta Bogusława |
Słowa kluczowe: | glocalisation globalisation public relations modern Polish vocabulary localism contemporary global marketing |
Data wydania: | 2020 |
Data dodania: | 20-lis-2020 |
Wydawca: | Wydawnictwo Uniwersytetu w Białymstoku |
Źródło: | Białostockie Archiwum Językowe, nr 20, 2020, s. 285-302 |
Abstrakt: | The aim of presented article is to introduce the phenomenon of glocalisation, insufficiently studied, at least in Polish linguistics. This phenomenon belongs to the latest processes of modern entrepreneurship. Glocalisation has been shifted from economic to social studies. Works in the field of economics and broadly defined trade bring a thorough analysis of this issue. The author of this article attempts to systematise the understanding of glocalisation, as developed by scholars representing, apart from linguistics, such fields as: sociology, political science, and cultural anthropology. Including the works of scholars in a variety of disciplines is necessary in this case, due to the special features of the term glocalisation. It is representative of the latest professional vocabulary that has reached the Polish Language with a wave of borrowings associated with the globalisation processes. Some researchers treat glocalisation symbolically as the reverse of globalisation; glocalisation = globalisation + local. Nowadays, linguists increasingly frequently have to refer to the experiences and achievements of scholars from often very distant, seemingly disconnected, fields when describing new varieties of language and new phenomena. This type of extensive cooperation eventually allows achieving a broad research perspective, which is so often postulated in modern science. |
Afiliacja: | Uniwersytet w Białymstoku |
E-mail: | a.strawinska@uwb.edu.pl |
URI: | http://hdl.handle.net/11320/9826 |
DOI: | 10.15290/baj.2020.20.22 |
ISSN: | 1641-6961 |
metadata.dc.identifier.orcid: | 0000-0001-8401-3068 |
Typ Dokumentu: | Article |
metadata.dc.rights.uri: | https://creativecommons.org/licenses/by-sa/4.0/deed.pl |
Właściciel praw: | Uznanie autorstwa - Na tych samych warunkach 4.0 Międzynarodowe (CC BY-SA 4.0); |
Występuje w kolekcji(ach): | Artykuły naukowe (WFil) Białostockie Archiwum Językowe, 2020, nr 20 |
Pliki w tej pozycji:
Plik | Opis | Rozmiar | Format | |
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BAJ_20_2020_AB_Strawinska_Glokalizacja.pdf | 165,59 kB | Adobe PDF | Otwórz |
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