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http://hdl.handle.net/11320/8983
Tytuł: | Corporate venturing – a new way of creating a company’s future |
Autorzy: | Baaken, Thomas Alfert, Carina Kliewe, Thorsten |
Słowa kluczowe: | corporate venturing intrapreneurship business development corporate initiatives corporate entrepreneurship innovation new business |
Data wydania: | 2020 |
Data dodania: | 23-mar-2020 |
Wydawca: | Wydawnictwo Uniwersytetu w Białymstoku |
Źródło: | Optimum. Economic Studies, Nr 1(99) 2020, s. 3-21 |
Abstrakt: | Purpose – More and more companies are embarking on an experimental journey into an unpredictable future – a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator’s dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method – After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality/value – The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models. |
Afiliacja: | Thomas BAAKEN, Professor - Managing Director of the Science-to-Business Marketing Research Centre, Münster Carina ALFERT, MA - Academic Researcher, Science-to-Business Marketing Research Centre, Münster, Münster & VU Vrije Universiteit Amsterdam, The Netherlands Thorsten KLIEWE, Professor - Research Director of the Science-to-Business Marketing Research Centre, Münster |
E-mail: | Thomas BAAKEN: baaken@fh-muenster.de Carina ALFERT: alfert@fh-muenster.de Thorsten KLIEWE: kliewe@fh-muenster.de |
URI: | http://hdl.handle.net/11320/8983 |
DOI: | 10.15290/oes.2020.01.99.01 |
ISSN: | 1506-7637 |
metadata.dc.identifier.orcid: | 0000-0002-2201-8645 |
Typ Dokumentu: | Article |
Występuje w kolekcji(ach): | Optimum. Economic Studies, 2020, nr 1(99) |
Pliki w tej pozycji:
Plik | Opis | Rozmiar | Format | |
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T_Baaken_C_ Alfert_T_Kliewe_Corporate_venturing.pdf | 1,96 MB | Adobe PDF | Otwórz |
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