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Tytuł: Corporate venturing – a new way of creating a company’s future
Autorzy: Baaken, Thomas
Alfert, Carina
Kliewe, Thorsten
Słowa kluczowe: corporate venturing
business development
corporate initiatives
corporate entrepreneurship
new business
Data wydania: 2020
Data dodania: 23-mar-2020
Wydawca: Wydawnictwo Uniwersytetu w Białymstoku
Źródło: Optimum. Economic Studies, Nr 1(99) 2020, s. 3-21
Abstrakt: Purpose – More and more companies are embarking on an experimental journey into an unpredictable future – a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator’s dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method – After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality/value – The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models.
Afiliacja: Thomas BAAKEN, Professor - Managing Director of the Science-to-Business Marketing Research Centre, Münster
Carina ALFERT, MA - Academic Researcher, Science-to-Business Marketing Research Centre, Münster, Münster & VU Vrije Universiteit Amsterdam, The Netherlands
Thorsten KLIEWE, Professor - Research Director of the Science-to-Business Marketing Research Centre, Münster
E-mail: Thomas BAAKEN:
Carina ALFERT:
Thorsten KLIEWE:
DOI: 10.15290/oes.2020.01.99.01
ISSN: 1506-7637
metadata.dc.identifier.orcid: 0000-0002-2201-8645
Typ Dokumentu: Article
Występuje w kolekcji(ach):Optimum. Economic Studies, 2020, nr 1(99)

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