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Tytuł: The determinants of shopping place selection in Poland – the survey results
Autorzy: Gardocka-Jałowiec, Anna
Szalonka, Katarzyna
Stańczyk, Piotr
Słowa kluczowe: consumers’ behaviors
shopping frequency
shopping place
determinants of shopping, consumption in Poland
Data wydania: 2018
Data dodania: 31-sty-2019
Wydawca: Wydawnictwo Uniwersytetu w Białymstoku
Źródło: Optimum. Economic Studies, Nr 4(94) 2018, s. 274-285
Abstrakt: Goal – The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers’ behavior on the market on the basis of the type, place and frequency of purchasing goods that satisfy the basic needs. Research methodology – There were presented results of the survey conducted online (n=482) in Poland. The character of the sample was random and representative. Score – The research showed that 97% of respondents do shopping at least once a week, whereas 33% of surveyed individuals go shopping every day. There was observed statistically essential dependence of preferences related to the shopping frequency on the age and the character of the town and region. The selection of the shopping place was, in statistic terms, influenced by the region – voivodeship (except for coffee/tea ) and by the character of the town (except for bakery products and sweet baked goods) or the level of incomes (chiefly with regards to the purchase of cold meats and coffee/tea).
Afiliacja: Anna Gardocka-Jałowiec - Faculty of Economics and Management, University of Bialystok
Katarzyna Szalonka - Faculty of Law, Administration and Economics, University of Wroclaw
Piotr Stańczyk - Department of Economic Sciences, Wroclaw University of Economics
E-mail: Anna Gardocka-Jałowiec: a.gardocka@uwb.edu.pl
Katarzyna Szalonka: katarzyna.szalonka@uwr.edu.pl
Piotr Stańczyk: piotr.stanczyk@ue.wroc.pl
URI: http://hdl.handle.net/11320/7543
DOI: 10.15290/oes.2018.04.94.20
ISSN: 1506-7637
metadata.dc.identifier.orcid: 0000-0003-3281-1513
0000-0001-7290-6408
0000-0003-0124-2936
Typ Dokumentu: Article
Występuje w kolekcji(ach):Artykuły naukowe (WEiF)
Optimum. Economic Studies, 2018, nr 4(94)

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