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http://hdl.handle.net/11320/7066
Tytuł: | The role of emergent structure in Conceptual Blending Theory – case studies of children in advertisements |
Autorzy: | Polak, Justyna |
Słowa kluczowe: | Cognitive Linguistics mental spaces conceptual blending theory emergent structure persuasive effects |
Data wydania: | 2017 |
Data dodania: | 5-paź-2018 |
Wydawca: | The University of Bialystok |
Źródło: | Crossroads. A Journal of English Studies 17 (2/2017), pp. 30-45 |
Abstrakt: | The aim of this article is to consider the role of emergent structure in conceptual integration networks and the impact it has on the process of meaning construction. What is under analysis is the way in which a well-established emergent structure helps the blend to achieve its goals of providing human scale and achieving its persuasive effects. The analysis is a case study of four advertising campaigns which use conceptual blending to advertise their products via manipulating an image of a child into their advertising posters. |
Afiliacja: | University of Warsaw |
Nota biograficzna: | Justyna Polak is a Ph. D. student at the Institute of English Studies at the University of Warsaw, Poland. Her academic interests include conceptual metaphor, conceptual blending, polysemy as well as natural language processing. |
E-mail: | jpolak@student.uw.edu.pl |
URI: | http://hdl.handle.net/11320/7066 |
DOI: | 10.15290/cr.2017.17.2.02 |
e-ISSN: | 2300-6250 |
Typ Dokumentu: | Article |
Występuje w kolekcji(ach): | Crossroads. A Journal of English Studies, 2017, Issue 17 |
Pliki w tej pozycji:
Plik | Opis | Rozmiar | Format | |
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Crossroads_17_2017_J_Polak_The_role_of_emergent_structure_in_Conceptual_Blending_Theory.pdf | 1,56 MB | Adobe PDF | Otwórz |
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