Emocjonalizm jako dominanta kompozycyjna tekstu blogowego. Uwagi socjolingwistyczne

Abstract

In this paper I discuss the language of blogs in the context of their connections with diaries and memoirs, contemporary reading habits and the use of the Internet, as well as the marketing dimension of virtual presence. To sort out the analysis, I introduce the following terms: ‘blogolekt’, ‘emocjolekt’ (analogous to sociolekt), ‘emotional pact’.