Język współczesnej reklamy telewizyjnej (analiza porównawcza słownictwa polskiego i rosyjskiego)

Abstract

The article describes the language that is used in commercials. Results of the vocabulary analysis of polish commercials are compared with the results of the vocabulary analysis of russian commercials. The article compares the results of the vocabulary analysis of polish and russian commercials that appeared in June, 2002 on the first polish TV channel and russsian channel called OPT. The observation of the meaning of the words that were used shows that the most important to persuade the potential customers are the following features: in polish commercials: newness, quality, price; in rusian commercials: newness, quality, effectiveness.