Intellectual Property Management in an Eclectic Approach – Strategic Framework for the Enterprise (SBU)

Abstract

Purpose | The article analyzes the role of intellectual property (IP) as a strategic resource within Strategic Business Units (SBUs). Drawing on the Resource-Based View (RBV), Porter’s competitive strategy, and the concept of absorptive capacity, it proposes an eclectic approach that integrates legal protection, commercialization, and innovation-driven collaboration. IP supports innovation, competitive advantage, and revenue diversification. Research method | The study is conceptual and exploratory in nature, based on a literature review and the integration of theoretical models. It formulates research questions and hypotheses concerning the usefulness of IP as a strategic resource and the applicability of an eclectic IP management model in the dynamic operational conditions of SBUs. Results | The results indicate the potential of IP in building market barriers and generating new value streams. The study contributes to the field of knowledge management by offering a framework for practitioners operating in innovation-driven sectors. Originality / value / implications / recommendations | The article provides a novel perspective by combining legal, commercialization, and strategic dimensions within IP management. It advocates for the implementation of managerial tools such as IP audits, licensing, and knowledge-based partnerships, integrating IP into strategic planning at the SBU level.