Visualising Identity. A Case Study Using Photographic Presentation.

Abstract

Goal – This article aims to explore selected aspects of the visual identity of young people transitioning into adulthood. Research methodology – The author conducts an analysis of the photographs submitted by the research participants. Score/result – This study draws upon photographic self-representations produced by student participants as the primary research material. I define this method of visual content presentation as photographic self-presentation. The objective of this work is to reconstruct the process by which individuals construct their identity within the context shaped by this visual exercis The analysis presented in this article allows for the identification of fundamental dimensions of young individuals’ identity. Among them there are: ties to childhood, participation in popular culture, personal interests and hobbies, the emotional significance of pets, and the shifting role of expressing one’s worldview. Originality/value – This work illustrates a non-traditional approach to studying identity, diverging from classical sociological methodologies. It highlights the potential of combining photography with the participants’ narratives to construct and present identity through visual means.