W BIAŁYMSTOKU
Proszę używać tego identyfikatora do cytowań lub wstaw link do tej pozycji:
http://hdl.handle.net/11320/18310Pełny rekord metadanych
| Pole DC | Wartość | Język |
|---|---|---|
| dc.contributor.author | Gołaszewska-Kaczan, Urszula | - |
| dc.contributor.author | Sówka, Damian | - |
| dc.date.accessioned | 2025-07-01T05:25:30Z | - |
| dc.date.available | 2025-07-01T05:25:30Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.citation | Studia Sieci Uniwersytetów Pogranicza, T. 8, 2024, s. 92-107 | pl |
| dc.identifier.issn | 2544-5790 | - |
| dc.identifier.uri | http://hdl.handle.net/11320/18310 | - |
| dc.description | Urszula Gołaszewska-Kaczan - University of Bialystok | pl |
| dc.description | Damian Sówka - University of Białystok | pl |
| dc.description.abstract | Goal – The aim of the article is to present the results of a bibliometric analysis of academic research on the use of the nostalgia theme in marketing. Research methodology – The authors conducted a bibliometric analysis based on publications identified in the Scopus database. They used built-in analysis tools available in the Scopus database and VOSviewer software. Score/results – The bibliometric analysis was conducted to examine interest in the use of the nostalgia theme in marketing. Its results showed that in the analysed years (1992–2024) 67 publications on this topic appeared in the Scopus database. The vast majority of them were published in English. An element of this analysis was to examine articles for the co-occurrence of keywords. This allowed the authors to identify 5 clusters that correspond to different areas of interest of researchers – Nostalgia, Nostalgia in consumer perception, Nostalgia marketing, Nostalgic brand and Nostalgic brand positioning and the consumer. Originality/value – The originality of the authors’ work lies in taking up a topic that has not been frequently discussed in the marketing literature yet. | pl |
| dc.language.iso | en | pl |
| dc.publisher | Wydawnictwo Uniwersytetu w Białymstoku | pl |
| dc.subject | nostalgia | pl |
| dc.subject | nostalgia marketing | pl |
| dc.subject | retro marketing | pl |
| dc.subject | nostalgic advertisement | pl |
| dc.subject | nostalgic brand | pl |
| dc.title | The Use of the Nostalgy Theme in Marketing – A Bibliometric Analysis | pl |
| dc.type | Article | pl |
| dc.rights.holder | © Copyright by Uniwersytet w Białymstoku, Białystok 2024 | pl |
| dc.identifier.doi | 10.15290/sup.2024.08.07 | - |
| dc.description.Affiliation | Urszula Gołaszewska-Kaczan: u.golaszewska@uwb.edu.pl | pl |
| dc.description.Affiliation | Damian Sówka: d.sowka@uwb.edu.pl | pl |
| dc.description.references | Aytekin P., Yapıcıoğlu Ayaz Y., 2018, Nostalgia in Advertising: a Semiotical Analysis of Nostalgia-Themed and Non-Nostalgia-Themed Print Ads, “The Journal of International Social Research”, Vol. 11, Issue 59. | pl |
| dc.description.references | Barbery-Montoya D.C., Lavayen-Leon M.L., Vera-Suarez R.T., 2019, Guardians of the Galaxy and Nostalgia. The Soundtrack as a Generator of Brand Loyalty through Memories, “Espacios”, Vol. 40, Issue 20. | pl |
| dc.description.references | Bi S., Pang J., Chen H., Perkins A., 2024, When Feeling Powerless, We Crave Nostalgia: The Impact of Powerlessness on the Preference for Nostalgic Products, “Journal of the Academy of Marketing Science”, No. 52(4). | pl |
| dc.description.references | Cattaneo E., Guerini C., 2012, Assessing the Revival Potential of Brands from the Past: How Relevant Is Nostalgia in Retro Branding Strategies, “Journal of Brand Management”, Vol. 19, Issue 8. | pl |
| dc.description.references | Cui R., 2015, A Review of Nostalgic Marketing, “Journal of Service Science and Management”, No. 8. | pl |
| dc.description.references | Czerska I., Michalczyk R., 2017, Marketing nostalgiczny jako szansa dla renesansu rzemiosła na Dolnym Śląsku, “Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu”, No. 490. | pl |
| dc.description.references | Gajanova L., Zdenka V., 2020, Retro Marketing – A Phenomenon of Modern Times, “Technology Transfer: Innovative Solutions in Social Sciences and Humanities”, No. 3. | pl |
| dc.description.references | Gong X., Zhang H., Zhang X., Wang Y., 2023, Circular or Angular? How Nostalgia Affects Product Shape Preference, “Psychology and Marketing”, Vol. 40, Issue 2. | pl |
| dc.description.references | Gonzales-Cavazos B., Quintanilla C., Ayala E., 2023, The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local, “Journal of Global Marketing”, No. 36(5). | pl |
| dc.description.references | Grappi S., Pauwels-Delassus V., Pedeliento G., Zarantonello L., 2024, How Nostalgia in Advertising Increases Brand Love: A Cross-Country Study, “Journal of Product and Brand Management”, No. 33(7). | pl |
| dc.description.references | Grębosz M., 2016, Badania postaw nostalgicznych konsumentów wobec marek, “Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu”, No. 460. | pl |
| dc.description.references | Grębosz-Krawczyk M., 2019, Attitudes of Young Consumers towards International Nostalgic Brands – The Comparative Study, “Economics and Sociology”, No. 12(3). | pl |
| dc.description.references | Grębosz-Krawczyk M., 2020, Nostalgia w zarządzaniu marką, Warszawa. | pl |
| dc.description.references | Hajlaoui L.L., Gharbi A., 2017, Effet de la capacité d’une annonce à évoquer la nostalgie sur l’intention d’achat du produit: un essai de modélisation, “La Revue Gestion et Organisation”, No. 9(2). | pl |
| dc.description.references | Hallegatte D., 2017, Nostalgie 2.0, “Revue Organisations & Territoires”, Vol. 26, No. 1–2. | pl |
| dc.description.references | Hartmann B.J., Brunk K.H., 2019, Nostalgia Marketing and (Re-)enchantment, “International Journal of Research in Marketing”, Vol. 36, Issue 4. | pl |
| dc.description.references | Heinberg M., Katsikeas C.S., Ozkaya H.E., Taube M., 2020, How Nostalgic Brand Positioning Shapes Brand Equity: Differences between Emerging and Developed Markets, “Journal of the Academy of Marketing Science”, Vol. 48, Issue 5. | pl |
| dc.description.references | Hoang D.P., NguyenHai D., Nguyen V.T.N., Nong H.T., Pham P.T., Tran T.M., 2024, Factors Affecting Restaurant Choices for Traditional Foods among Gen Y and Gen Z: a Multigenerational Study on Vietnamese “Pho”, “Journal of Hospitality and Tourism Insights”, No. 7(2). | pl |
| dc.description.references | Holotová M., Kádeková Z., Košičiarová I., 2020, Retro Marketing – A Power of Nostalgia Which Works among the Audience, “Communication Today”, Vol. 11, Issue 2. | pl |
| dc.description.references | Huang H., Yang B., Liu S.Q., Wu L.L., 2024, When and Why Nostalgic Ads Work (and Do Not Work): A Social Influence Perspective, “International Journal of Hospitality Management”, Vol. 117. | pl |
| dc.description.references | Jiang H., Ge J., Yao J., 2024, Effects of Brand Spokes-Characters with Personal and Historical Nostalgia on Brand Attitude: Evidence from Generation Z Consumers in China, “Asia Pacific Journal of Marketing and Logistics”, No. 36(1). | pl |
| dc.description.references | Ju I., Bluck S., Liao H.-W., 2018, Future Time Perspective Moderates Consumer Responses to Nostalgic Advertising, “GeroPsych: The Journal of Gerontopsychology and Geriatric Psychiatry”, Vol. 31, Issue 3. | pl |
| dc.description.references | Ju I., Choi Y., Morris J., Liao H-W., Bluck S., 2016, Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent, “Applied Cognitive Psychology”, Vol. 30, Issue 3. | pl |
| dc.description.references | Ju I., Kim J., Chang M.J., Bluck S., 2016, Nostalgic Marketing, Perceived Self-Continuity, and Consumer Decisions, “Management Decision”, Vol. 54, Issue 8. | pl |
| dc.description.references | Jun S.Y., Park H.K., Kim K.H., 2022, The Effects of Nostalgia Marketing on Consumers’ Brand Extension Evaluation, “Journal of Brand Management”, No. 29(3). | pl |
| dc.description.references | Kessous A., 2011, Impact de la nostalgie sur les relations des consommateurs aux marques: croyance en la supériorité, phénomène de collection et anecdotes racontées, “Management & Avenir”, No. 48. | pl |
| dc.description.references | Kessous A., 2015, Nostalgia and Brands: A Sweet Rather Than a Bitter Cultural Evocation of the Past, “Journal of Marketing Management”, Vol. 31, Issue 17–18. | pl |
| dc.description.references | Kessous A., Roux E., 2008, A Semiotic Analysis of Nostalgia as a Connection to the Past, “Qualitative Market Research: An International Journal”, No. 11(2). | pl |
| dc.description.references | Kessous A., Roux E., Chandon J.L., 2015, Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands, “Psychology and Marketing”, Vol. 32, Issue 2. | pl |
| dc.description.references | Kim Y.K., Yim M.Y.-C., 2018, When Nostalgia Marketing Backfires: Gender Differences in the Impact of Nostalgia on Youthfulness for Older Consumers, “Applied Cognitive Psychology”, Vol. 32, Issue 6. | pl |
| dc.description.references | Lefi L., Gharbi A., 2011, Nostalgia and Brand Attachment: Theoretical Framework and Application in the Case of a Tunisian Advertising, “Journal of Business Studies Quarterly”, Vol. 3, No. 1. | pl |
| dc.description.references | Li M., Kou S., Pang J., Wang W., 2024, Take Me Back to the Past: the Impact of Social Identity Conflict on Nostalgic Consumption, “Marketing Letters”, No. 35(2). | pl |
| dc.description.references | Liao Y., Xu C., Gong X., 2019, Does Nostalgic Advertising Contribute to the Spread of a Brand’s Word of Mouth? An Emotional Two-Dimensional Perspective, “Acta Psychologica Sinica” (Open Access), Vol. 51, Issue 8. | pl |
| dc.description.references | Loveland K.E., Smeesters D., Mandel N., 2010, Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products, “Journal of Consumer Research”, Vol. 37, No. 3. | pl |
| dc.description.references | Merchant A., Ford J.B., Dianoux C., Herrmann J.-l., 2016, Development and Validation of an Emic Scale to Measure Ad-evoked Nostalgia in France, “International Journal of Advertising”, Vol. 35, Issue 4. | pl |
| dc.description.references | Migliorati L., 2014, Eternal Recurrence of (Almost) the Same. Nostalgia in Italian Advertising from Carmencita and Gringo to Jake la Furia, “Italian Sociological Review”, Vol. 4, Issue 3. | pl |
| dc.description.references | Muehling D.D., Pascal V., 2011, An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses, “Journal of Advertising”, No. 40(2). | pl |
| dc.description.references | Muehling D.D., Sprott D.E., Sultan A.J., 2014, Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers Responses to Nostalgia-Themed Advertisements, “Journal of Advertising”, No. 43(1). | pl |
| dc.description.references | Mukhopadhyay M., 2024, Nostalgia Marketing – A Systematic Literature Review and Future Directions, “Journal of Marketing Communications”. | pl |
| dc.description.references | Rana S., Raut S.K., Prashar S., Quttainach M.A., 2020, The Transversal of Nostalgia from Psychology to Marketing: What Does It Portend for Future Research, “International Journal of Organizational Analysis”, No. 30(4). | pl |
| dc.description.references | Sadeghvaziri F., Shafeie L., 2024, Investigating Nostalgia’s Influence on Brand Love, “Journal of Econimic and Administrative Sciences”, January. | pl |
| dc.description.references | Schibik A.J., Shields P.O., Schibik T.J., 2024, The Impact of Retro Imagery on Historic Travel Intentions, “Journal of Vacation Marketing”, Vol. 30, Issue 4. | pl |
| dc.description.references | Stern B.B., 1992, Historical and Personal Nostalgia in Advertising Text: The Fin de Siècle Effect, “Journal of Advertising”, No. 21(4). | pl |
| dc.description.references | Vredeld A., Kara S., 2020, Using Brands to Reconnect with Our Shared Past: Brand Nostalgia in Romantic Relationships, “Journal of the Academy of Marketing Science”, No. 48(5). | pl |
| dc.description.references | Youn S., Dodoo N.A., 2021, The Power of Brand Nostalgia: Contrasting Brand Personality Dimensions and Consumer-Brand Relationships of Nostalgic and Non-Nostalgic Brands, “Journal of Consumer Behaviour”, No. 20(6). | pl |
| dc.description.references | Youn S., Jin S.V., 2017, Reconnecting with the Past in Social Media: The Moderating Role of Social Influence in Nostalgia Marketing on Pinterest, “Journal of Consumer Behaviour”, Vol. 16, Issue 6. | pl |
| dc.description.references | Zhao G., Li W., Teng L., Lu T., 2014, Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals, “Journal of Promotion Management”, No. 20(1). | pl |
| dc.description.volume | 8 | pl |
| dc.description.firstpage | 92 | pl |
| dc.description.lastpage | 107 | pl |
| dc.identifier.citation2 | Studia Sieci Uniwersytetów Pogranicza | pl |
| dc.identifier.orcid | 0000-0003-2084-6268 | - |
| dc.identifier.orcid | 0009-0003-0260-6073 | - |
| Występuje w kolekcji(ach): | Artykuły naukowe (WZarz) Studia Sieci Uniwersytetów Pogranicza, 2024, tom 8 | |
Pliki w tej pozycji:
| Plik | Opis | Rozmiar | Format | |
|---|---|---|---|---|
| SUP_8_2024_U_Golaszewska_Kaczan_D_Sowka_The_Use_of_the_Nostalgy_Theme_in_Marketing.pdf | 509,99 kB | Adobe PDF | Otwórz |
Pozycja jest chroniona prawem autorskim (Copyright © Wszelkie prawa zastrzeżone)