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  3. Crossroads. A Journal of English Studies
  4. Crossroads. A Journal of English Studies, 2025, Issue 48

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    • Proszę używać tego identyfikatora do cytowań lub wstaw link do tej pozycji: http://hdl.handle.net/11320/18294
    Tytuł: The bright side of fashion: Environmental and social sustainability in the south of Italy
    Autorzy: Jimenez, Jean M.
    Marcella, Vanessa
    Słowa kluczowe: sustainable fashion
    ecological discourse
    Instagram
    website communication
    multimodality
    content analysis
    frames
    Data wydania: 2025
    Data dodania: 17-cze-2025
    Wydawca: The University of Białystok, The Faculty of Philology
    Źródło: Crossroads. A Journal of English Studies 48 (1/2025), pp. 89-111
    Abstrakt: Growing societal and academic concern regarding environmental damage has led the fashion industry to engage more with sustainability (Li et al., 2024). This paper examines Il Nido di Seta, a small fashion and agricultural cooperative in southern Italy, which has initiated a regenerative silk production program and has recently developed a collaborative project with Gucci. The study investigates Il Nido di Seta’s ecological language, addressing themes related to global fashion, ecotourism, and regional enhancement. Based on a corpus of texts from the cooperative’s website as well as texts from Gucci’s Equilibrium Impact Report 2022 and sections of the Kering Report which refer to their collaboration with Il Nido di Seta, this research analyses ecological discourse and assesses how these topics appear on Il Nido di Seta’s Instagram posts (N=363) from 2019 to 2024. Through corpus linguistics, content analysis, and framing analysis, the study explores term frequency, content alignment, and how ecological messages are conveyed multimodally on social media.
    Afiliacja: JEAN M. JIMENEZ - University of Calabria, Italy
    VANESSA MARCELLA - University of Calabria, Italy
    Nota biograficzna: JEAN M. JIMENEZ (PhD) is an Associate Professor of English Language, Translation, and Linguis tics in the Department of Culture, Education, and Society (DiCES) at the University of Calabria, Italy. She currently coordinates the degree course in Linguistic Mediation and is a member of the Faculty Board of the PhD program Politica, Cultura e Sviluppo (Field of study: Language Analysis and Interdisciplinary Studies). Her research interests include Corpus Linguistics, En glish for Specific Purposes (particularly Business English and Tourism Discourses), Corrective Feedback in CALL, and Language Testing. She has presented her work at conferences across Europe and North America, including invited talks at the Institute of Education, University of London, and the Escuela Nacional de Lenguas, Lingüística y Traducción, Universidad Nacional Autónoma de México.
    VANESSA MARCELLA is holding a research grant in Corpus Linguistics at the University of Calabria within a national research project PRIN2022 “European Language Centres as a multilingual community of practice: A multimodal discourse analysis of academic, cultural and social growth conveyed through the language of websites”. She is also Adjunct Professor at the Department of Culture, Education and Society, where she teaches English for Academic Purposes and English for Specific Purposes. She earned a PhD in Politics, Culture and Development with emphasis on English Linguistics. Her research focuses on language variation in climate change communication, and analysis of academic, cultural and social discourse.
    E-mail: JEAN M. JIMENEZ: jean.jimenez@unical.it
    URI: http://hdl.handle.net/11320/18294
    DOI: 10.15290/CR.2025.48.1.05
    e-ISSN: 2300-6250
    metadata.dc.identifier.orcid: 0000-0003-0038-2558
    0000-0001-9229-658X
    Typ Dokumentu: Article
    metadata.dc.rights.uri: https://creativecommons.org/licenses/by-nc-sa/4.0/
    Właściciel praw: Creative Commons Attribution NonCommercial ShareAlike 4.0 International License (CC BY-NC-SA 4.0)
    Występuje w kolekcji(ach):Crossroads. A Journal of English Studies, 2025, Issue 48

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