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  4. Optimum. Economic Studies, 2025, nr 1(119)

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    Pole DCWartośćJęzyk
    dc.contributor.authorJadach, Robert-
    dc.contributor.authorŁopatka, Paweł-
    dc.contributor.authorJancz, Anna-
    dc.date.accessioned2025-04-14T09:20:58Z-
    dc.date.available2025-04-14T09:20:58Z-
    dc.date.issued2025-
    dc.identifier.citationOptimum. Economic Studies, Nr 1(119) 2025, s. 231-248pl
    dc.identifier.issn1506-7637-
    dc.identifier.urihttp://hdl.handle.net/11320/18190-
    dc.description.abstractPurpose - This article aims to examine the current state of research on consumer behaviour during the COVID 19 pandemic through bibliometric analysis and a critical review of the literature. By identifying key thematic clusters, emerging trends, and research gaps, the study aims to evaluate the scope of knowledge in this area. Research method - In this paper, bibliometric analysis was used as a research method, supplemented by content analysis of literature selected from the Scopus database. The authors also carried out a keyword co occurrence analysis using VOSviewer software. Results - The bibliometric analysis revealed that most publications on consumer behaviour during the COVID 19 pandemic concerned the hospitality sector. Five clusters were identified: (1) Digital consumption and trade, (2) Consumer attitudes and risk perceptions, (3) Buying behaviour, risk perceptions, and technology, (4) Protective motivation, and (5) Short term rental. Research topics evolved from social distancing and health concerns to e-commerce and digital technologies. Originality / value / implications / recommendations - Publications on consumer behaviour during the coronavirus pandemic continually emerge, necessitating knowledge updates. Understanding the latest trends aids future research and business practices in crises.pl
    dc.language.isoenpl
    dc.publisherWydawnictwo Uniwersytetu w Białymstokupl
    dc.subjectconsumer behaviourpl
    dc.subjectCOVID-19pl
    dc.subjectpandemicpl
    dc.subjectbibliometric analysispl
    dc.titleUnderstanding The Evolution of Consumer Behaviour Research During The Covid-19 Pandemic: A Bibliometric Analysispl
    dc.typeArticlepl
    dc.rights.holder© Copyright by Uniwersytet w Białymstokupl
    dc.identifier.doi10.15290/oes.2025.01.119.11-
    dc.description.EmailRobert Jadach: robert.jadach@ue.wroc.plpl
    dc.description.EmailPaweł Łopatka: pawel.lopatka@ue.poznan.plpl
    dc.description.EmailAnna Jancz: anna.jancz@ue.poznan.plpl
    dc.description.AffiliationRobert Jadach - Wroclaw University of Economics and Businesspl
    dc.description.AffiliationPaweł Łopatka - Poznań University of Economics and Businesspl
    dc.description.AffiliationAnna Jancz - Poznań University of Economics and Businesspl
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    dc.description.number1(119)pl
    dc.description.firstpage231pl
    dc.description.lastpage248pl
    dc.identifier.citation2Optimum. Economic Studiespl
    dc.identifier.orcid0000-0001-8697-716X-
    dc.identifier.orcid0000-0002-3997-0077-
    dc.identifier.orcid0000-0001-6449-6410-
    Występuje w kolekcji(ach):Optimum. Economic Studies, 2025, nr 1(119)

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