Особенности синонимов в заголовках российских онлайн-версий газет

Abstract

This article examines the use of synonyms in the headlines of electronic newspapers such as Kommersant, Argumenty i Fakty, and Moskovsky Komsomolets. The research is conducted using the descriptive method. The choice of these publications is intentional and dictated by the desire to contrast the one positioned as a quality website with its mass competitors. This contrast occurs at the content level and is reflected in the headlines, because mass publications actively use speech techniques that allow to quickly establish contact with the reader. The article briefly discusses the most important aspects of the headlines, as well as the types and functions of synonyms in them. The analysis has exposed the relationship between the nature of the publication, the synonyms appearing in it, and the function they fulfil. In a quality publication, headlines are less expressive, as they focus mainly on the presentation of facts. In turn, the main purpose of headlines in mass publications is to attract as many readers as possible and emotionally influence them.