Crowdfunding as a Tool to Spread Good Attitudes in the Media and Support in Shaping Values in Human Life on the Example of the Production of the Film ABP Lefebvre – Why?

Abstract

Goal – the research goal was to demonstrate the role of crowdfunding in the production of the analyzed film. Two theses result directly from the research goal and were formulated as follows: 1) Crowdfunding in the production of the film ABP Lefebvre – Why? is not the main source of financing; 2) The benefit of crowdfunding is the spread of good attitudes in the media and support in shaping values in human life and proclaiming the Catholic truth. Research methodology – the study uses descriptive research, which is an important stage of cognition because it creates an objective picture. The meaning of crowdfunding was preceded by a characterization of values in human life. As a part of the research methodology, the author of the article used the following research techniques as data collection methods: desk research, case study and an individual in-depth interview conducted with the film producers as part of the Filmowe Życiorysy PL project. Score/results – presentation of the importance of crowdfunding on the example of the production of the film ABP Lefebvre – Why? Crowdfunding can result in realizing many valuable and substantive projects, e.g. obtaining funds necessary for the production of a film, while engaging the community for which the subject of the film is important. However, crowdfunding was not the main source of financing in the case of the film ABP Lefebvre – Why?, it did not even constitute the majority share in the costs. Originality/value – the film about the archbishop is undoubtedly entering into the center of the hottest disputes in the Church, but also an opportunity to understand them better. This topic is rarely discussed in the literature. The paper covers both advantages and benefits and disadvantages and threats of crowdfunding as a tool to spread good attitudes in the media and the support in shaping values in human life. Crowdfunding, which enables partial financing of the film production of an important biography, has the potential to become a specific tool that brings people closer to God.