Stereotypowy wizerunek kobiety i mężczyzny w rosyjskojęzycznych tekstach medialnych

Abstract

Stereotypes are an essential part of everyone’s perceptions and judgments in modern culture. A stereotype is a component of the linguistic image of the world, an element of the linguistic and cultural code. The purpose of this article is to present and discuss the linguistic determinants of the stereotypical image of men and women in modern Russian society. The research material was taken from media messages and various texts from the Russian-language Internet. The method of linguistic analysis used made it possible to isolate 62 stereotypes, which were described in structural and semantic terms. The beliefs about women and men discussed in the article confirm the existence of a stereotypical way of knowing the world in the Russian community.