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  3. Crossroads. A Journal of English Studies
  4. Crossroads. A Journal of English Studies, 2022, Issue 38

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    • Proszę używać tego identyfikatora do cytowań lub wstaw link do tej pozycji: http://hdl.handle.net/11320/15042
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    Pole DCWartośćJęzyk
    dc.contributor.authorDalamu, Taofeek O.-
    dc.contributor.authorYang, Ke-
    dc.date.accessioned2023-06-07T12:09:20Z-
    dc.date.available2023-06-07T12:09:20Z-
    dc.date.issued2022-
    dc.identifier.citationCrossroads. A Journal of English Studies 38 (3/2022), pp. 66-97pl
    dc.identifier.urihttp://hdl.handle.net/11320/15042-
    dc.description.abstractThis study explored the employment of advertising texts as tools for teaching grammar to for-eign learners of English, as their constituent organisation is assumed to enhance the understanding of some grammatical details. Ten advertisements of beverages, banks, telecommunications, condiments, cream, and soap served as the research material. After the application of the grammar of interaction to the communicative components, the tables and graphs functioned to calibrate the grammatical mnemonics and semantic resources of the clauses. This study analysed the use of orthographic clauses, Six Countries, Six Voices, and One Song;alphanumeric clauses, Dial *966*911# to stop debit transactions on your account; and compounding, DataPlus, Smartphone as qualities of advertising. One also observed novel constructions such asEazyBanking and Souper; acronyms, as in UBA United Bank for Africa; and hash-tag as in #EachForE-qual, as well as the deployment of interspersed and splintered grammatical entities such as Starting from 17:59, Olympic Gold Medalist, Cheers to those who came before us and Pledge to drink right. The authors suggest that applications of the textual devices characteristic of advertising in the university classroom might encourage learners to practise the grammar of English.pl
    dc.language.isoenpl
    dc.publisherThe University of Białystokpl
    dc.rightsUznanie autorstwa-Użycie niekomercyjne-Na tych samych warunkach 4.0 Międzynarodowe-
    dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/-
    dc.subjectadvertisingpl
    dc.subjectgrammarpl
    dc.subjectinteractionpl
    dc.subjectmoodpl
    dc.subjectteachingpl
    dc.titleAdvertising linguistic framework: An instrument for teaching grammar in EFL university classroomspl
    dc.typeArticlepl
    dc.rights.holderCreative Commons Attribution NonCommercial ShareAlike 4.0 International License (CC BY-NC-SA 4.0)pl
    dc.identifier.doi10.15290/CR.2022.38.3.04-
    dc.description.EmailTaofeek O. Dalamu: tdalamu@aul.edu.ngpl
    dc.description.EmailKe Yang: 16447093@life.hkbu.edu.hkpl
    dc.description.BiographicalnoteDr. Taofeek O. Dalamu,a Senior Lecturer, obtained a Ph.D. in English Language from the University of Lagos, Akoka-Yaba, Lagos, Nigeria. As a faculty member, he currently teaches English at the Department of English and Literary Studies, Anchor University, Lagos, Nigeria. This individual specialises in Systemic Functional Linguistics, as appli-cable to Discourse Analysis, Multimodality, Social Semiotics, and Digital Humanities in relation, mostly, to advertising communications. As a functional social semiotician, Dr. Dalamu exhibits a variety of over two scores of publications in reputable interna-tional journals across the globe. See: www.researchgate.net.cdn/taofeekdalamupl
    dc.description.BiographicalnoteDr. Ke Yang obtained a Ph.D. (Ed.D.) in English Education from Hong Kong Baptist University, Kowloon Tong, Hong Kong; and M.A. English Linguistics at University of Nottingham. However, he teaches cross-cultural communication and advanced English reading at the College of English, Nanjing Xiaozhuang University, Nanjing, China PR, East Asia. Some of his publications are available at: https://www.researchgate.net/pro-file/Ke-Yang-18.pl
    dc.description.AffiliationTaofeek O. Dalamu - Anchor University, Lagos, Nigeriapl
    dc.description.AffiliationKe Yang - Nanjing Xiaozhuang University, Nanjing, China PRpl
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    dc.identifier.eissn2300-6250-
    dc.description.issue38 (3/2022)pl
    dc.description.firstpage66pl
    dc.description.lastpage97pl
    dc.identifier.citation2Crossroads. A Journal of English Studiespl
    dc.identifier.orcid0000-0002-5494-4854-
    dc.identifier.orcid0000-0001-7357-2454-
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