Tekst w Sieci obrazów. Internet jako medium zapośredniczonej komunikacji wizualnej

Abstract

In the opinion of many theorists, the Internet is a medium of textual communication. This article is an attempt of the presentation of Internet Mediated Communication in other theoretical context. An author searches for constructive elements of this phenomenon in the picture turn and the performative paradigm. A symptom of the picture turn in communication with an image, which assume proportions of a language system. However, the performative paradigm draws attention to visual aspects of social behavior. According to described tendencies, the development of visual communication in the Internet is proceeded by a dint of performative aspects of behaviors of internauts, visual elementals of avatar representations and other possibilities of a conversation between an image and a text in the process of the Internet communication.