Pokolenie glamour w świadomości współczesnej młodzieży akademickiej (z badań ankietowych)

Abstract

The article is an attempt at formulating a definition of the term generation glamour which would explain the meaning of the term without resorting to the analysis of its linguistic structure. The presented definition will contain stereotypical associations, or the qualities commonly associated with the word glamour and individual associations with the phrase generation glamour. Questionnaire research was conducted, with the primary goal of obtaining data necessary to find the „additional sense of value and emotion” of generation glamour, understood as the representatives of modern mass culture constantly beguiled by the existence of fabricated inhumanly beautiful, rich, happy people, who can easily achieve anything, dangerously enchanted by the illusion of life based on pleasure alone, overpowered intellectually and aesthetically by a value system imposed by television, computers, street advertisements and tabloids, which is based in calculated mystification. The Questionnaire was conducted on 6-7 October 2014. The participants were 78 students of the University of Białystok. Most of them were students of Polish Philology. A smaller group studied Cultural Studies or Library and Information Science.