The phenomena of globalisation in Polish consumers’ food choices

Abstract

Purpose – To identify and characterise the phenomena of globalisation in the food choices of Polish consumers. To identify demographic, economic and social determinants influencing the level of globalization in the dietary choices of Poles, as well as to recognise the most important factors determining consumers’ dietary choices. Research method – Direct surveys among 660 respondents using quantitative methods were used. The collected data was analysed using the factor analysis (the main component method), Cronbach’s alphafactor, structured logit models, Pearson’s χ2 and Cramer’s V coefficients, as well as descriptive statistics and structure indicators. Results – The phenomenon of globalisation is clearly visible in the nutritional choices of Poles. Its impact is manifested primarily in the purchase of fast food in fast food bars and food products in international trade chains; however, it should be noted that this phenomenon concerns primarily the younger generation (under 25), with higher education, and people assessing their income situation as very good. Implications / recommendations – Because of the fashion for healthy, plant-based nutrition, it can be assumed that today’s consumers are looking for a dietary alternative that will allow them to reduce the time it takes to prepare meals and clean up afterwards, while maintaining their health. There may be a growing demand for fast food bars offering healthy food from a proven source. Moreover, due to the increasingly prevalent demands of antiglobalists and the coronavirus crisis, the phenomena of ethnocentrism and deconsumption in consumer behaviour increasingly emerge as trends alternative to globalisation and, as such, they merit further investigation.