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  3. Crossroads. A Journal of English Studies
  4. Crossroads. A Journal of English Studies, 2021, Issue 32

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    • Proszę używać tego identyfikatora do cytowań lub wstaw link do tej pozycji: http://hdl.handle.net/11320/10661
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    Pole DCWartośćJęzyk
    dc.contributor.authorOke, Felix Bayode-
    dc.contributor.authorOlajimbiti, Ezekiel Opeyemi-
    dc.date.accessioned2021-04-12T12:34:50Z-
    dc.date.available2021-04-12T12:34:50Z-
    dc.date.issued2021-
    dc.identifier.citationCrossroads. A Journal of English Studies 32 (1/2021), pp. 4-15pl
    dc.identifier.urihttp://hdl.handle.net/11320/10661-
    dc.description.abstractThis paper extends the frontier of research in the marketisation of higher education institution by investigating the pragmatics of promotional features and discourse strategies in the postgraduate school prospectus. The data for the study is the University of Ibadan postgraduate school prospectus (2015 edition) downloaded from the university website (http://www.postgraduateschool.ui.edu.ng). Insights were drawn from Bhatia’s genre analysis, an aspect of Hallidayian’s Systemic Functional Linguistics, for the analysis. The theory accounts for promotional features, linguistic features and discourse strategies in the discourse. Four promotional features: offer, commodification, incentives and clients were marked off by modality, epistemic and deontic linguistic features while strategies of self-promotion, implication, promotional tact and evocation to considerateness are tactfully employed to project the superiority ideology to the prospective students. The study concludes that the academia is no longer solely informative but promotionally oriented.pl
    dc.language.isoenpl
    dc.publisherThe University of Bialystokpl
    dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)*
    dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/*
    dc.subjectcommodificationpl
    dc.subjectmarketisationpl
    dc.subjectgenre analysispl
    dc.subjectpromotional featurespl
    dc.subjectevocation to consideratenesspl
    dc.titleThe pragmatics of promotional features and discourse strategies in postgraduate school prospectus in Nigeriapl
    dc.typeArticlepl
    dc.rights.holderAttribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0);-
    dc.identifier.doi10.15290/CR.2021.32.1.01-
    dc.description.EmailEzekiel Opeyemi Olajimbiti: opebukola56@gmail.compl
    dc.description.BiographicalnoteFelix Bayode Oke is a doctoral student in the University of Ibadan and a lecturer in the Department of Languages, Anchor University, Ayobo, Lagos State, Nigeria. He has published a number of peer-reviewed articles in his area of scholarship in reputable journals.pl
    dc.description.BiographicalnoteEzekiel Opeyemi Olajimbiti (PhD) teaches in the Department of English and Literary Studies, Federal University Lokoja, Kogi State, Nigeria. He is a member of professional bodies such as Pragmatics Association of Nigeria (PrAN), English Scholars’ Association of Nigeria (ESAN) and others. He specialises in children’s representation in the media, media studies and political discourse. He has published in reputable journals. His research interest covers pragmatics, discourse analysis, semantics and sociolinguistics.pl
    dc.description.AffiliationFelix Bayode Oke - Anchor University, Lagos State, Nigeriapl
    dc.description.AffiliationEzekiel Opeyemi Olajimbiti - Federal University Lokoja, Nigeriapl
    dc.description.referencesAskehave, I. 2007. The impact of marketization on higher education genres – the international student prospectus as a case in point. Discourse Studies 9 (6): 723-742.pl
    dc.description.referencesBhatia, V. K. 1993. Analysing Genre: Language Use in Professional Settings. London: Longman.pl
    dc.description.referencesBhatia, V. K. 1999. Integrating products, processes, purposes and participants in professional writing. In: C. N. Candlin & K. Hyland (eds.), Writing: Texts, Processes and Practices, 21-39. London: Routledge.pl
    dc.description.referencesBhatia, V. K. 2002. Applied genre analysis: A multi-perspective model. AELFE 4: 3-19.pl
    dc.description.referencesBhatia, V. K. 2011. A generic view of academic discourse. In: V. K. Bhatia (ed.), Academic Discourse, 31-49. London: Routledge.pl
    dc.description.referencesBrown, R. 2015. The marketization of higher education: issues and ironies. Higher Education Policy 1(1): 1-9.pl
    dc.description.referencesCandlin, C. N. & Plum, G. A. 1999. Engaging with challenges of interdiscursivity in academic writing: researchers, students and tutors. In: C.N. Candlin & R. Hyland (eds.), Writing: Texts, Processes and Practices, 193-217. London: Routledge.pl
    dc.description.referencesEkundayo, H. T. & Ajayi, A. I. 2009. Towards effective management of university education in Nigeria. International NGO Journal 4 (8): 342-347.pl
    dc.description.referencesFafunwa, A. B. 1970. A History of Nigerian Higher Education. Lagos: Macmillan.pl
    dc.description.referencesFairclough, N. 1993. Critical discourse analysis and the marketization of public discourse: The Universities. Discourse and Society 4(2): 133-168.pl
    dc.description.referencesHalliday, M.A.K. 1975. Learning How to Mean. Explorations in the Development of Language. London: Edward Arnold.pl
    dc.description.referencesHan, Z. 2014. The marketization of public discourse: the Chinese universities. Discourse and Communication 8(1): 85-103.pl
    dc.description.referencesKheovichai, B. 2014. Marketized university discourse: a synchronic and diachronic comparison of the discursive constructions of employer organisations in academic and business job advertisement. Discourse and Communication 8(4): 371-390.pl
    dc.description.referencesMartin, J. R. 1992. English Text: System and Structure. Amsterdam: John Benjamins.pl
    dc.description.referencesMartin, J. R. 1993. A contextual theory of language. The Powers of Literacy – A Genre Approach to Teaching and Writing. Pittsburgh: University of Pittsburgh Press.pl
    dc.description.referencesMiller, C. R. 1984. Genre as social action. Quarterly Journal of Speech 70: 151-167.pl
    dc.description.referencesOgunu, M. 2000. Introduction to Educational Management. Benin City: Mabogun Publishers.pl
    dc.description.referencesOkemakinde, T. 2014. Transformation of higher education towards enhanced quality education in Nigeria. European Journal of Humanities and Social Sciences 29 (1): 35-47.pl
    dc.description.referencesSwales, J. 1990. Genre Analysis: English in Academic and Research Settings. Cambridge: Cambridge University Press.pl
    dc.description.referencesSwales, J. 2004. Research Genres – Explorations and Applications. Cambridge: Cambridge University Press.pl
    dc.description.referencesXion, T. 2012. Discourse and marketization of higher education in China: the genre of advertisement for academic posts. Discourse and Society 23(3): 318-337.pl
    dc.identifier.eissn2300-6250-
    dc.description.issue32 (1/2021)pl
    dc.description.firstpage4pl
    dc.description.lastpage15pl
    dc.identifier.citation2Crossroads. A Journal of English Studiespl
    dc.identifier.orcid0000-0002-8577-224X-
    dc.identifier.orcid0000-0002-5263-0149-
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