Development challenges of contemporary enterprises

Abstract

Goal – this article’s main goal is to showing that the truly important economic processes happen at the microeconomic level, they happen in enterprises. This is where the surplus value is produced. Producing this value is not easy, however, and is associated with a number of challenges. Research methodology – the author focuses on the descriptive method, which shows, on the one hand, the importance of activity at the microeconomic level, and on the other hand, indicating selected challenges faced by modern enterprises. Score/results – the article allowed to indicate the specificity of conditions in which modern enterprises operate. Large number of them are able to maintain their position in the industry for a very long time. It is able, but it is not so sure. In the conditions of global competition, nothing is certain in the long run, including the position of enterprises. They can work better or worse, they can be very small or larger, they can grow or curl, unfortunately they also fall. Originality/value – the article is a standard description of economic reality. It has no novelty or innovative aspects, it only organizes the described reality.