Kampowy język Sary May oraz jego reminiscencje w polskich portalach plotkarskich jako zabieg autopromocyjny (na podstawie blogów „najostrzejszej internetowej krytyczki”)

Abstract

This article presents linguistic mechanisms used for self-promotion by Katarzyna Szczołek aka Sara May, whom Polish gossip portals consider to be one of the most controversial and scandalizing modern pop singers. The linguistic material is derived from Sara May’s two blogs. The web-log is, in her opinion, the most effective form of auto-presentation in the internet era and fulfills her individual need to manifest her rebellion against modern culture. For linguistic provocation Sara May makes use of camp philosophy. She creates her own camp language, which is removed from regular moral judgement, to seduce her readers (and indirectly the readers of Polish gossip portals) with what is at the same time revolting. The main element of Katarzyna Szczołek’s linguistic self-creation, continued in gossip portals, is vulgarisation, as well as colloquialization and linguistic styling aimed at a particular group of readers.