Metaforyczny język analityków finansowych na przykładzie komentarzy giełdowych publikowanych w Internecie

Abstract

In this paper an attempt was made to reconstruct image schemes describing selected phenomena in texts written by representatives of the occupational group of stock exchange analysts. The author separated and discussed schemes based on the following source domains: HUMAN (MARKET IS HUMAN, COMPANIES ARE HUMANS), PASSIVE MOVEMENT DOWN (STOCK MARKET IS SUBJECT TO GRAVITY, STOCK MARKET RATES ARE SUBJECT TO GRAVITY, STOCK MARKET INDEXES ARE SUBJECT TO GRAVITY, STOCK MARKET IS A PULLED DOWN OBJECT, STOCK MARKETS RATES ARE PULLED DOWN OBJECTS, STOCK MARKET IS A PULLED DOWN OBJECT), LIQUID (MONEY IS LIQUID, COMPANIES ARE LIQUIDS, CAPITAL IS A FLOATING OBJECT). Unclear stylistic status of the discussed texts was highlighted, since we have here to do with an act of communication between the sender – a professional, and the recipient – an unprofessional. The analysed material cannot be therefore considered as an instance of professional language; it seems more appropriate to qualify it for a quasi‑specialized, mixed or hybrid variant.