PZPR a prasa fachowa na przykładzie „Walczymy o Stal”

Abstract

The intensive development of the factory press in Poland took place over the years 1950-1955 – implementation of the Six-Year Plan. A weekly “Walczymy o Stal” (We Fight for Steel) was one of the leading papers published in Ostrowiec Świętokrzyski. The author of the following article has analysed in detail the content of over two thousands issues of the magazine published between 1953-1956. Qualitative and quantitative analysis showed that the subject matter discussed in the periodical concerned primarily the production and economic establishment. The aim of the factory press was to integrate the staff, show the role of the staff as co-host of the plant, inform about production problems, discuss working conditions or social and welfare issues. Factory journalism was meant to be used for propaganda purposes: to show production achievements, encourage to increase work efficiency and shape employees’ awareness and attitudes.