Budowanie względnej odporności dzieci pięcio- sześcioletnich na reklamę telewizyjną

Abstract

The environment, wherein we live and wherein the youngest generation grow up, is a reality which has an influence on people in the more and more greater degree across mass media. The television offers a great choice of films, entertainment programs and news services, and something, what is a comparatively new form of the communication with the viewer – the television advertisement. The generality of the television causes that the advertisement gets the wide audience, among which is the large number of children. Influenced by the commercials, among spectators (these the youngest too) the wish appears of possession of those advertized products. This problem and the occurrence of watching some television advertisings among children five-year-old- and six-year-old, is what this text is focused on.