Dylematy badań etnograficznych na styku kultur lokalnych i społeczności sieciowych

Abstract

We, the netnographers of the Network, the hunters and gatherers of urls and engines, scents and figures, gazes and captures. (...) Our wiring is interactive, our DNA tribal. As cyborgs, we increasingly plug into networks to connect” – this manifesto ends Robert Kozinet’s handbook on internet qualitative research. Quoted passage suggests that Doing Ethnographic Research Online is another work, which complicates analysis and interpretation of the processes taking place at the crossroads of local cultures and virtual communities. But in fact Kozinet’s proposal is one of the first complete guides that present research methods useful in collecting data on the intersections of “cosmopolite” media interface and chosen locality.