Glamour we flakonie (perfum), albo jak dodać sobie uroku i emanować splendorem. Przypadek konsumenckich recenzji zapachów

Abstract

The article discusses prosumer reviews of perfumes posted on Wizaz.pl site in the light of Virginia Postrel’s and Stephen Gundle’s theories of glamour. After a short introduction to the question of prosumption in participatory culture, to provide the proper contex problems inherent to the verbal depiction of perfumes are therefore highlighted. Although the very term ‘’glamour’’ does not necessarily appear in the reviews, the ideas they present are suggestive of the notion. Among other features, a smell can be described as possessing a beautifying and uplifting effect, and the woman who is meant to wear it can be endowed with strength, willpower, and self-reliance, but also sex appeal and allure, which stays in agreement with the definitions of glamour mentioned above.