REPOZYTORIUM UNIWERSYTETU
W BIAŁYMSTOKU
UwB

Proszę używać tego identyfikatora do cytowań lub wstaw link do tej pozycji: http://hdl.handle.net/11320/5818
Tytuł: Age discriminating advertising in Germany: is this an issue? Basic statistical analysis of complaints to the »deutsche werberat«
Autorzy: Meiners, Norbert
Reucher, Elmar
Leeson, George W.
Słowa kluczowe: Age
Advertising
Age Discrimination
Complaints
Quantitative Time Series Analysis
Data wydania: 2017
Data dodania: 28-sie-2017
Wydawca: Wydawnictwo Uniwersytetu w Białymstoku
Źródło: Optimum. Studia Ekonomiczne, Nr 2(86) 2017, s. 11-27
Abstrakt: Advertisements which discriminate according to age are not uncommon and should not be seen as a side-issue of society, which can be neglected. Therefore, the focus of this paper had as its aim the identification and investigation of specific complaints regarding age discrimination in advertising. This was done by means of long-term monitoring with the purpose of gaining new insights and obtaining valuable information for future research projects. Here the relevant question was: Have complaints about age discriminating advertisements (adverts, spots, posters, online-advertising) been received by the »Deutsche Werberat«, a self-regulatory body of the advertising industry which was founded in 1972? In order to investigate the question asked, a quantitative time series analysis of the approx. 4 500 complaints lodged with the »Deutsche Werberat« from 2003 to 2013, a period of eleven years, was carried out.
Afiliacja: prof. dr. Norbert Meiners - PHWT University Vechta, Germany
prof. dr. hab. Elmar Reucher - PHWT University Vechta, Germany
dr. George W. Leeson - University of Oxford, United Kingdom
= E-mail: Norbert Meiners: meiners@phwt.de
Elmar Reucher: reucher@phwt.de
George W. Leeson: george.leeson@ageing.ox.ac.uk
URI: http://hdl.handle.net/11320/5818
DOI: 10.15290/ose.2017.02.86.02
ISSN: 1506-7637
Typ Dokumentu: Article
Występuje w kolekcji(ach):Optimum. Studia Ekonomiczne, 2017, nr 2(86)

Pliki w tej pozycji:
Plik Opis RozmiarFormat 
N_Meiners_E_Reucher_GW_Leeson_Age_discriminating_advertising_in_Germany_is_this_an_issue.pdf213,45 kBAdobe PDFOtwórz


Pozycje w RUB są chronione prawem autorskim, z zastrzeżeniem wszelkich praw, chyba że zaznaczono inaczej.