Антропология взгляда: человек в меняющейся городской среде, новые формы чувственного опыта и борьба за читательское внимание

Abstract

The actual state of urban medium contains little place for forming symbolic, aesthetic, cultural and even «space» space-time. New centers of entertainment transform the social sense of communication. Besides, new means of reality representation – photograph, cinema, etc. - change our understanding of art and literature. The very perception of the world begins to depend on that system of images that dominates in the community. In the presence of mass culture, the new subject of perception appears. Today, the return of the reader’s figure is, as well as investigation of various reading regimes. So, new techniques of analysis are necessary, that are connected with anthropology of looking. In this paper, the approaches to initiation of literary communication process are drafted, such as interaction and cooperation.