Google-Marketing of Selected Online Services of Polish Banks

Pole DC	Wartość	Język
dc.contributor.author	Kilon, Agata	-
dc.date.accessioned	2014-12-12T08:49:02Z	-
dc.date.available	2014-12-12T08:49:02Z	-
dc.date.issued	2013	-
dc.identifier.citation	Optimum. Studia ekonomiczne, Nr 5 (65) 2013, s. 87-100	pl
dc.identifier.issn	1506-7637	-
dc.identifier.uri	http://hdl.handle.net/11320/2195	-
dc.description.abstract	In this paper the results of the survey on the Google search engine marketing of selected phrases (key-words) for basic banking products for retail customers and small and medium-sized enterprises in Poland were discussed. The research was done in November 2012, concerning seven phrases covering deposit, savings and loan services. The recent statistics (from the 1 stquarter of 2010 up to 2nd quarter of 2012) for online banking in Poland, as well as for Internet marketing market were also presented. In conclusion, the recommendations for the application of Google-marketing in retail banking were formulated.	pl
dc.language.iso	en	pl
dc.publisher	Wydawnictwo Uniwersytetu w Białymstoku	pl
dc.subject	modern marketing	pl
dc.subject	Internet banking	pl
dc.subject	Search Engine Optimization	pl
dc.subject	Search Engine Marketing	pl
dc.title	Google-Marketing of Selected Online Services of Polish Banks	pl
dc.type	Article	pl
dc.identifier.doi	10.15290/ose.2013.05.65.07	-
dc.description.Email	awrzosek@o2.pl	pl
dc.description.Affiliation	Agata Kilon, MA – Faculty of Economics and Management, University of Bialystok	pl
dc.description.number	5(65)	pl
dc.description.firstpage	87	pl
dc.description.lastpage	100	pl
dc.identifier.citation2	Optimum. Studia ekonomiczne	pl
Występuje w kolekcji(ach):	Artykuły naukowe (WEiF) Optimum. Studia Ekonomiczne, 2013, nr 5(65)

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