Слова-бленды в газетных заголовках

Abstract

In modern Russian, word blends can be found in fiction, journalism, advertising, as well as in scientific terminology and in everyday language. This study presents the press titles of the daily “Коммерсанть” (from 2020 and 40 issues from 2021; online version) in which lexical blends were used. Structural analysis shows that the dominant role in their construction is played by haplologic blends and blends based on tmesis (“matryoshka” words and quasi-tmesis words). An interesting procedure is the simultaneous transformation of precedent texts (substitution) and the use of word blends. Noun derivatives are most frequently represented in the entire illustrative material. Next to them we also find adjective, verb and adverb blends.